LATEST PROJECTS
All work samples shown below are the exclusive property of AAA Mid-Atlantic or the University of Pennsylvania
DESIGN
Print Publications
Proudly Penn is an iconic annual stewardship publication, sent to nearly 300,000 Penn alumni. With a combined circulation of nearly 3.3 million readers, AAA World is one of the largest magazines in the country. The magazine serves as the main communications tool between the organization and its members, and has won numerous awards for design, writing and marketing.
Digital
DESIGN
Digital Publications
Digital magazines bring value-added reader experiences, such as videos, slide shows and unique content. Philanthropy in Action is delivered to all rated prospects and donors, while AAA World Digital is served up monthly to a devoted and growing audience. Both are quickly finding purchase on mobile devices.
Writing
HIGHER EDUCATION,
TRAVEL, AUTOMOTIVE
The Core Strengths of the Brand
Penn's largest asset is its alumni. As they attribute their professional success to Penn, they continue to pay it forward ... and I am lucky enough to tell their stories. AAA's 110-year reputation has been built on a perceived expertise surrounding travel and the automobile. As ghost writer for all automotive content and a regular travel feature writer, my work defined the essence of that brand to 3.3 million readers.
Video
SCRIPTING, EDITING,
CAMERA, VOICE-OVER
The Common Thread
I've found video to be an indispensable bridge between print and digital. Delivering upon the promise of added value, video engages readers in a medium with which they're familiar while moving them a mere click away from a transaction—a much shorter path than print's traditional ability to influence decisions.